There are many important elements of a photo which can drastically change the overall look. Once I have the composition set I work on the lighting. This can range from soft, shadowless lighting all the way to hard light with deep, dark shadows. For these images I chose lighting in between the 2 extremes...to give it some depth and character while still highlighting the product.
The photos feature Spicer Bags (www.spicerbags.com), from a cool company that makes their bags here in San Francisco.